But what about your BrandStory?
How is your BrandStory expressed, not just to the outside world, but internally to build culture? Stories are cultural glue that bind us to our company, its mission, our teams and how we do things for our customers and each other.

Take a minute to think about the stories of heroic company efforts, small wins, values in action that build your culture.  Collect them. Tell them. Be a story anthropologist. Be a storyteller.

SoundBrights contributor, Gerry Lantz, President Stories That Work.