Meet our executive team.
Nancy Threlfall founded and leads Threlfall Marketing. She is a hands-on professional with 30+ years of marketing experience, not only in planning but in implementation for both for-profit and non-profit markets. Nancy’s past work experience gives her unique sensitivity to clients.read more
Adapting these sophisticated corporate marketing skills to meet the special needs of non-profit organizations is a particular strength of Nancy’s. Threlfall Marketing has supported the marketing planning and implementation efforts of many nonprofit organizations. She personally volunteers her own time assuming leadership roles with the United Way of Southeastern Pennsylvania and Southern New Jersey where she serves as Vice Chair of the Women’s Initiative and the Pennsylvania Horticultural Society. She has been recognized with awards for her social advocacy and civic dedication.
Gordon Benelli has been working with Threlfall Marketing since its founding. In addition to a dual-emphasis MBA in marketing and finance from the top-ranked University of Chicago, Gordon has built a 35 year career with equal parts of corporate brand management at leading Fortune 500...
Gordon is an innate planner. So it is not surprising that much of his work involves various forms of business planning, from strategic marketing plans to tactical project plans. Many times these plans integrate market research. As a result, Gordon has managed hundreds of qualitative and quantitative market research projects to solve diverse client challenges across a broad range of industries.
With over 20 years of experience in both online and offline communications as a designer and account lead, Trevor brings a unique perspective unlike traditional advertising executives. His experience allows him to take a holistic approach to design, striving to bring a collaborative visual picture to the entire communication strategy.read more
Trevor has been the creative director for a wide variety of financial service, insurance, and healthcare related brands including Positive Physicians Insurance Exchange, Advanta, Univest National Bank & Trust Co., Kistler Tiffany Benefits, Janssen Pharmaceutica, Eli Lilly & Company, Medtronics, Merck, Inc., Pfizer, Inc., Procter & Gamble, Sankyo, Weight Watchers, Yellow Book USA, and Sheaffer Pen (a division of BIC USA). Trevor also led a team that designed, developed and launched the largest online pet food website (Petfooddirect.com) and the first online real estate bidding system (Fair Bid International).Before forming his consulting business in 2004, he was the Executive Art Director/ Creative Director for a top ten Philadelphia-based advertising agency.
Ken Lovett is an online marketing expert with a great understanding of the impact on business both in terms of growth and ROI. Ken has worked with some of the top level experts in the online marketing community and is asked to serve on expert panels at various events around the country.
Ken began his IT career over 30 years ago and has been responsible for developing many leading edge applications including mapping, public records, and mobile apps which have been featured at national technology conferences. He has presented to organizations such as the FBI, NY State Bar Association, Honolulu Association of REALTORS®, and many others. In addition, Ken worked with Microsoft as a Pocket PC Launch Partner and was 1 of 50 companies from around the world selected to demonstrate his Application at the Launch Event in New York City.
In 1995, Ken attended the very 1st International Web World Conference. Shortly after he rolled-out one of the first MLS systems on the Web and launched an internet marketing division within his former company, Virtual Information Systems, to begin selling IM services to local businesses. Since then, Ken has perfected his talents in social media, search engine optimization, lead generation and video marketing.
Bennett brings more than 16 years of successful experience in direct and brand marketing for a variety of industry verticals including: Financial Services, Insurance, Life Sciences, Consumer Product Goods, and Food & Beverage.read more
His strong background in ROI - based performance marketing (with emphasis on strategic campaign design) has ensured optimum growth for the brands he has supported. Recently, Bennett served as Senior Vice President of Marketing and Operations for Total Access Medical, a nationally recognized leader in concierge medical management, where he helped successfully increase earnings by more than 150% for three consecutive years, while maintaining a 95% patient retention rate for the organization. Bennett was also a frequent lecturer on healthcare and concierge medicine.
He played an integral role as a Senior Account Manager for a top ten, full-service direct response marketing/advertising agency. There, Bennett was responsible for the organization's largest pharmaceutical accounts including Eli Lilly & Company, Novo Nordisk, and Janssen Pharmaceuticals. He also helped lead the account group for Merial, Inc., a global pet medications supplier. Prior to teaming up with Threlfall Marketing, Bennett has owned and operated his own full-service advertising agency, servicing accounts that included Sheaffer Pen, a division of BIC U.S.A. (retail/packaged goods), Olympus Imaging America, Nautica Fragrances, Stetson Cologne, Kistler Tiffany Benefits, 7 The Capital Group, Positive Physicians Insurance Exchange, and ICON Clinical Research.
JR McGee, X-Stream Leadership Group